I-PRIMO Brand Identity

- Project name: I-PRIMO Brand Identity
- Completion date: 2014.05 - 2018.11
- Type: Identity design , Interior design
- Program: Shop
- Team: Shuzo Okabe , Hideyuki Yamazawa , Tatsuma Hino (Design) , Satoshi Uekawa (Management)
- Collaboration: Yasumasa Hirosawa (Creative direction) , Sachie Nakamura (Art direction)
- Photo: Yusuke Wakabayashi
- Web: https://www.iprimo.jp/ (Brand site)

Facade as a brand identity (12 selected stores)

First floor plan (12 selected stores)

Facade View

Facade View

Interior View

Interior View

Points of identity