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I-PRIMO Brand Identity

I-PRIMO Brand Identity
  • Project name: I-PRIMO Brand Identity
  • Completion date: 2014.05 - 2018.11
  • Type: Identity design , Interior design
  • Program: Shop
  • Team: Shuzo Okabe , Hideyuki Yamazawa , Tatsuma Hino (Design) , Satoshi Uekawa (Management)
  • Collaboration: Yasumasa Hirosawa (Creative direction) , Sachie Nakamura (Art direction)
  • Photo: Yusuke Wakabayashi
  • Web: https://www.iprimo.jp/ (Brand site)
I-PRIMO Brand Identity-image1

Facade as a brand identity (12 selected stores)

I-PRIMO Brand Identity-image2

First floor plan (12 selected stores)

I-PRIMO Brand Identity-image3

Facade View

I-PRIMO Brand Identity-image4

Facade View

I-PRIMO Brand Identity-image5

Interior View

I-PRIMO Brand Identity-image6

Interior View

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Points of identity