I-PRIMO Brand Identity
![I-PRIMO Brand Identity](https://upsetters.jp/wordpress/wp-content/uploads/00_main_MG_9781-1200x799.jpg)
- Project name: I-PRIMO Brand Identity
- Completion date: 2014.05 - 2018.11
- Type: Identity design , Interior design
- Program: Shop
- Team: Shuzo Okabe , Hideyuki Yamazawa , Tatsuma Hino (Design) , Satoshi Uekawa (Management)
- Collaboration: Yasumasa Hirosawa (Creative direction) , Sachie Nakamura (Art direction)
- Photo: Yusuke Wakabayashi
- Web: https://www.iprimo.jp/ (Brand site)
![I-PRIMO Brand Identity-image1](https://upsetters.jp/wordpress/wp-content/uploads/01_primo_facade_fix-1200x777.jpg)
Facade as a brand identity (12 selected stores)
![I-PRIMO Brand Identity-image2](https://upsetters.jp/wordpress/wp-content/uploads/02_primo_plan_fix-1200x777.jpg)
First floor plan (12 selected stores)
![I-PRIMO Brand Identity-image3](https://upsetters.jp/wordpress/wp-content/uploads/03_primo_facade1-1-1200x800.jpg)
Facade View
![I-PRIMO Brand Identity-image4](https://upsetters.jp/wordpress/wp-content/uploads/04_primo_facade2-1-1200x800.jpg)
Facade View
![I-PRIMO Brand Identity-image5](https://upsetters.jp/wordpress/wp-content/uploads/05_primo_interior1-1-1200x800.jpg)
Interior View
![I-PRIMO Brand Identity-image6](https://upsetters.jp/wordpress/wp-content/uploads/06_primo_interior2-1-1200x800.jpg)
Interior View
![I-PRIMO Brand Identity-image7](https://upsetters.jp/wordpress/wp-content/uploads/07_primo_brand-1-1200x800.jpg)
Points of identity